This year, Vitus Audio returns to High End Munich with a clutch of new equipment to demonstrate and experts from the team (including Hans-Ole Vitus and Lukas Eriksen) on hand to talk you through the latest and greatest in our product range.
Press Release: making haste slowly
Since the launch of Vitus Audio in 1995, Hans-Ole Vitus has driven the brand forward with his extraordinary vision and energy. The company’s first products were revealed in 2003/4, quickly establishing its reputation as a leading member of a global elite in high-end audio equipment.
If looks could kill – creating memorable brand imagery
A key aspect when re-evaluating our brand, and in particular the visual components, was the brand imagery. Our products are very much the brand’s heroes, and as such we wanted to create a library of images that truly reflected their gravitas.
Protecting our new brand identity
Having established firm foundations for the new brand identity, our next step was to produce a comprehensive guideline, or ’toolkit’ to enable correct use of the brand’s visual and verbal elements.
Hong Kong 2004 – our first visit to Asia
Following a remarkably successful CES in January 2004, we landed our first international partner, Audio Cable Boutique in Hong Kong. Together with Argento Audio, we were invited to an official Hong Kong launch of both brands in July of that same year.
Vitus Audio introduced in Taiwan
After a remarkably successful CES in January of 2004, and an equally successful show in Hong Kong the week before, our journey continued to Taiwan.
The first Vitus Audio CES January 2004
In January of 2004 we participated in the biggest consumer electronics show in the world (at the time) CES (Consumer Electronics Show) held at Alexis Park in Las Vegas. We took a suite at the show in cooperation with Argento Audio (Denmark) who provided the cabling, and Sound Lab (USA) who provided speakers for the suite.